“But in the long run, this beast leaves behind real destruction.
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To all Home Furnishings homeware, and clothing merchants in El-Mahalla El-Kubra — and to every maker whose product
“I fully understand what you’re going through today.
In the midst of economic stagnation and fierce competition, discounts have become the first and last weapon in every battle. Store shelves now glitter with slashed prices, while waves of advertisements shout ‘Clearance’ and ‘Unmissable Deals’ at every turn.”
“But allow me to be honest with you: this is not the solution. It’s merely a beast that is slowly devouring your brand.”
The Discount Monster: How It Eats Away at Your Product’s Value and Your Customer’s Trust
In the short term, discounts may look like a magic fix — sales rise, stock moves.
It kills perceived value in your customer’s mind
“When a customer sees your premium product constantly offered at a 50% discount, they automatically begin to question its true value. Was the original price inflated? Is the product not good enough to be sold at full price? The customer’s focus shifts from ‘This is a good product’ to ‘When will I get the next discount?’.”
It turns loyal customers into deal hunters
“Discounts don’t build loyalty — they build a bad habit. The customer who buys from you today because of a discount will leave you tomorrow for a bigger discount from a competitor. You’re not gaining a customer; you’re gaining a temporary ‘deal’ that won’t last.
“It tarnishes your brand image:
Brands that rely on constant discounts are globally known as “low-value brands.”
In stark contrast, major brands that maintain their value—such as Apple or luxury fashion labels—rarely offer discounts, and when they do, they are extremely limited. These companies understand that keeping a consistent price reinforces the quality and prestigious status of their product.
What the World Says — Real Examples, Real Numbers
This isn’t just opinion — it’s backed by data.
A report from Nielsen shows that 59% of consumers are drawn to the “cheapest price” rather than the “brand” when discounts are offered—causing you to lose loyalty, not just a sale.
The most prominent global example is the story of JC Penney, the famous American brand. When it launched a massive discount campaign of 50–70%, its sales plummeted catastrophically, forcing it to conduct a comprehensive re-evaluation of its brand after destroying the trust and value it had built over years.
We’ve seen this before in global markets: companies that blindly entered the discount race found themselves at the bottom of the market, unable to escape the “lower price” spiral that devoured both their profits and their reputation
How to Protect Your Business and Your Future
This is where we come in. At Lifkada, we don’t want to be just another sales platform. We want to be your strategic partner — protecting you from this monster through smart, sustainable practices:
1. Sell the value, not the price:
Our platform focuses on telling your product’s story, highlighting its quality, and showcasing its unique design. We build a community of customers who seek trust and quality — not just the cheapest deal.
2. Smart promotions, only at the right time:
Instead of ongoing discounts, you can run limited promotions during key seasons such as Back-to-School or Ramadan, so the offer maintains its impact.
3. Add value without cutting prices:
We help you attract customers through perks like fast delivery, quality guarantees, and exclusive shopping experiences — all without compromising your product’s value.
4. Build trust first:
We believe the real customer is the one who buys because they trust you and your product’s quality — not because they stumbled upon a discount.
Join Lifkada, and let’s prove to the world that the quality of Egyptian products doesn’t need discounts to shine.
Lifkada — Where quality meets opportunity, and trust leads to success.
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